Free Guest Posting
There
are quite a few tips and tricks I like to hand out for marketers interested in
upping the output of their blog. One that I have overlooked myself a bit in
recent months is the idea of free guest
posting to other people's blogs and vice versa. The concept is simple
enough - you get to know bloggers in your niche and offer your expertise in the
form of a free blog post for their readers. They get free content and an
outside link for Off page SEO and you get exposure.
And
the best part is that it can work in reverse equally well. If you develop a
solid readership on your blog, you can start requesting guest posts from other
bloggers who have specific expertise in a given field. You'll get a high
profile name and a solid blog post for free, and you'll develop a relationship
with a blogger in your niche. Nobody loses.
Getting
Those Guest Posts
The
hard part, however, is to convince other bloggers that you are worthy of
writing on their blog. You've gotta show your knowledge beforehand, meaning
your current blog needs to be awesome. I know it can seem a little tough - I've
been there myself - but it all starts by researching effective blogging
strategies in your niche, generating traffic and driving comments.
You
also need to develop a relationship with your target bloggers. If you want to
write a guest post for someone, you had better go to their sites and encourage
them to show you some interest. Post links in their comments, send them emails,
talk to them on IM or Skype. Get to know them better by showcasing your own
knowledge.
Ultimately,
if you can prove that you're a font of useful information, most bloggers will
fall over themselves saying yes when you offer free posts for their site. It's
like asking someone if you can give them money.
Writing
Your Guest Posts
When
it comes to writing a guest post, take it super seriously. I implore you not to
get lazy here. You might phone in one or two posts a week on your own blog
because you're tired or in a hurry, but a guest post is like an audition with a
major director - except instead of Scorsese, your audience is hundreds of
potential readers for your own blog.
If
you blow the audition, you not only miss out on the part, you show those
readers that you have nothing valuable to offer. Now they know to stay clear of
your site.
The
bottom line is this - if you want to boost your reader count, get more
comments, and reap the monetary rewards, get out there and meet some other
bloggers in your niche. Share strategies, write guest posts and take advantage
of the HUGE market of hungry readers.
Learn
how to turn your blog into a customer generating machine. You can also use http://article-arena.com/ for article
submissions and suggest other people as well about that site .
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